Essays
Bootstrapper's Blog
Long-form thinking on building a company without venture capital — what it really means, how it actually works, and why it matters more now than ever.
The world needs bootstrappers
A guide to startup & small business bootstrapping - what it is and how it works.
Automation for the people
What do you think about when you hear the term 'automation'? Maybe we should explore reframing the concept.
Maslow's Hierarchy of Business Needs – A Bootstrapper's Guide
Maslow's hierarchy addresses the needs of human-beings. What would a hierarchy of needs look like for a startup or small business?
What I learned from my MBA
I spent 2.5 years on a prestigious MBA program, and I learned just one thing. But it was the most important realization of my life.
Marketing, fast and slow
Two speeds of marketing — for sales today, and for company value tomorrow.
Tiered vs Flat Customer Relationship Management
How do you manage your customer relationships? Do you prioritize certain customers or treat them all equally?
What is bootstrapping?
A guide to help understand what startup and small business bootstrapping is, and how it works.